As a Graphic Designer at Pet Supplies Plus, I collaborated with an outside agency and internal teams to help develop and launch Hartwick Fields, a new private brand of dog food and treats.

For the wet dog food line, I led the product photography process from preparation and shoot coordination through post-production, creating the imagery featured on the final packaging. I also utilized Adobe Dimension to create 3D product renderings, providing accurate, flexible assets for use across our e-commerce site, social media, and marketing materials.

In support of the launch, I partnered with the e-commerce team to develop website banners and promotional graphics, while also creating social media assets to build awareness and support the product launch across digital channels.